A shed load of toilet rolls left traffic bogged down on the M6 near Knutsford in Cheshire earlier.
The Highways Agency said traffic was down to one lane between junction 19 and 18 southbound at about 12:45 GMT.
The carriageway was cleared by mid-afternoon but not before causing a spate of bad puns on social media.
The delay caused long tailbacks.
Another tweeter asked: "Was he [the driver] on is way to Looe?"